iTValuations takes MSP sellers to market with the Quality of Earnings already done
Corey Kerns, VP of M&A, iTValuations
“I'm optimistic we'll have a few more at bats for you guys here the rest of the year.”
The problem
iTValuations is a Twin Cities M&A firm that works only with managed services providers. MSP sellers often run several entities on different accounting systems, and the Quality of Earnings is where their deals stall. Corey described one seller going to market for the third time.
“Historically, they've tried to go to market, I think this will be their third time, so they kind of got always stuck at quality of earnings.”
Consolidating that kind of business by hand is slow and easy to get wrong, and Corey said as much about a six-entity deal.
“We can obviously do this, but it's going to be so manual and it's going to be such a cluster.”
What changed
Since January 2026 Forward Firm has run buy-side and sell-side Quality of Earnings engagements on iTValuations deals, all delivered on Finsider. Forward Firm connects each seller's books to Finsider, which consolidates multiple entities with intercompany eliminations, maps the chart of accounts at 95% accuracy on the first pass, and tests 100% of transactions. The cash proof runs inside the platform, so the CPA team starts from reconciled numbers.
iTValuations builds the Quality of Earnings into its sell-side retainer, so the seller goes to market with a report a buyer's diligence team can work from. Forward Firm splits its fee across signing, report delivery and closing, so iTValuations isn't carrying the full cost until the deal closes.
Results
On one sell-side deal, the Quality of Earnings went straight into the buyer's data room at LOI, where the buyer's own diligence team picked it up.
Veza Digital runs its own Quality of Earnings on Finsider
“The fact that we can see everything on a dashboard is a complete game changer.”
A buyer closes on a deadline its lender could live with
“I know I put you on a crazy timeline, and there were a lot of stop-starts. I seriously owe you one.”
Marketers in Demand runs a partner buyout on a 100-day clock
“That's where Finsider, I think, is a great fit for a deal like this.”
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