Veza Digital runs its own Quality of Earnings on Finsider
Stefan Katanic, CEO, Veza Digital

“The fact that we can see everything on a dashboard is a complete game changer.”
The problem
Veza Digital is part of the Veza Agency Network, which is growing through acquisitions. Every acquisition meant an analyst pulling the target's books, bank statements and tax filings into spreadsheets before the team could ask a single real question. Stefan put that at two to three weeks of work per deal, spread across separate reports and Google Sheets.
What changed
When a marketing agency target came up in October 2026, the team ran the diligence themselves on Finsider instead of waiting on an outside firm. The target connected QuickBooks Online read-only and linked its bank accounts through Plaid, and Finsider assembled the diligence picture on one dashboard. The cash proof tied out for every linked account, and a coverage view showed which accounts and months still needed statements.
Revenue by customer surfaced a large customer dropping off after January, and the diligence adjustment engine flagged an out-of-period revenue swing, so the first questions for the seller were clear from day one. The team then built the deal itself in Finsider's model, with the bank facility and a subordinated seller note, so lenders see terms that sit on the same numbers the diligence produced.
Results
“This usually takes two to three weeks to get this kind of information. And your pricing structure, very well done, because that's what we paid an analyst to put this stuff together before. You have everything in a few hours, maybe one day for everything to propagate, and it's organized nicely. I don't have to flip through different reports and different Google Sheets. It's all in one place.”
“One thing I want to show my lenders, which I really liked about your platform, is the deal terms and how we're proposing them.”
iTValuations takes MSP sellers to market with the Quality of Earnings already done
“I'm optimistic we'll have a few more at bats for you guys here the rest of the year.”
A buyer closes on a deadline its lender could live with
“I know I put you on a crazy timeline, and there were a lot of stop-starts. I seriously owe you one.”
Marketers in Demand runs a partner buyout on a 100-day clock
“That's where Finsider, I think, is a great fit for a deal like this.”
Connect a company for $99 a month.
